Daniel Palmer Books Website Goes Live

We've been friends with Daniel Palmer for 20 years; he was 'someone' right from the start, and he keeps getting to be more 'someone' all the time. We've just designed a new website to coincide with the release of his new book, "Desperate": http://www.danielpalmerbooks.com/home

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It’s New

Sometimes it feels like there’s this constant explosion of technology and as soon as you grab one thing another one knocks it out of your hand. It all just becomes a blur of names and features, changing so fast it doesn’t seem to make sense to even start trying to focus on one because another will be by to replace it in a minute. Actually it doesn’t just seem that way, it is that way.

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Content

Clients sometimes ask us what the biggest challenge is in creating a website, app, book, or whatever. There's no end to the number of things that can be potentially troublesome in any project, but the answer that always comes to mind first is “content.”

It is, I admit, in a close race with color (color generates emotion, in lots of ways), but content is the top banana peel. And that makes sense. It’s the whole point of the project—any project.

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